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2011, the latest consumer reports: a comprehensive display characteristics and trends of China‘s toy consumption
Addtime:2015-04-29 10:59:05 Source:金华市忆诺玩具有限公司 Hits:
In mid-January 2011, the China Toy Association have commissioned professional research institutions, through the network of nearly three months to buy toys at all levels through a systematic survey of urban consumers. Investigation lasted two weeks, 5,000 copies of valid samples; the proportion of each city by city population sample. Based on the above investigation, the China Toy Association launched the "China Toy Consumption Survey 2010-2011." The report not only reflects the consumer perspective, but also reflects the focus of the enterprise, and consumer trends in the toy market. Survey showed that Chinese consumers are increasing consumer awareness, more focus on safety factors and children‘s own wishes. Brand awareness and strengthen year by year. For example, in the brand areas: brand awareness of infant toys, the intellectual high cognitive highest; Barbie dolls were the highest class of cognition, but there are different brands dolls differences between cities; Riding brands dominate the purchase rate in boy However, consumers also shows the love of other quality brands. Report mainly concerns include: 1, first line, second and third tier cities consumers choose to buy toys, places and means of characteristics. 2, the parents of 0-12 months / 1-3 years / 3-6 years / 6-12 years old children to buy toys, features, characteristics of children to buy toys. 3, urban consumers of the brand at all levels of sensitivity, the category of toys, brand recognition, brand awareness overall ranking, the top 10, between different cities, different consumers of different ages. 4, top toy brand purchase rate 5, the purchase price distribution of toys, as children grow older to purchase toys, basic price trends. 6, security, functionality, quality, appearance, children interested in the brand, the price of the importance of factors in the minds of consumers, what is the primary consideration.