More than ten years, China’s population development momentum in the first few years of the development is relatively slow rate, each family number of children remaining at one or two, so the child’s family status is also growing. Now in the market cartoon industry also occupied larger proportion. Our country the toy market development trend is good.
     With domestic residents living conditions improve, toys spending more and more is also high. Toys are no longer just as people childish accompanied by period stage products, but with its unique way of life with people in contact. Toy function also has from the pure parenting tools, turning to people seek health, happiness, fashion and way of life of the substance of the carrier. People more regard it as decoration, present relatives and friends of good product and gifts, make life add more interest.
    By the end of 2011, China’s toy manufacturing industrial enterprise amounted to 1172, industry total assets amounted to 66.426 billion, an increase of 18.29%. The data show that in 2011, China’s toy manufacturing industrial enterprises above designated size realize advocate business wu income reached 145.277 billion yuan, a year-on-year growth of 18.23%; Realize the profit of RMB 6.648 billion yuan, a year-on-year increase of 39.93%.
     In the 21 st century, China’s total toy industry enterprises to realize accumulative total industrial output value than ever before are increased every year. Among them with cartoon image derivatives products accounted for at least as sales of jiangshan now. Then, with domestic policy to put more emphasis on the domestic cartoons, domestic toy enterprise for domestic cartoon image needs will be more and more big.