China is the world’s largest toy producer, holding 70% share of the global toy production orders, but more than 70% of domestic enterprises is still in the incoming, sample processing, low level of development, not only was severely squeezed profit, but also constraints China’s toy brands innovation and growth. How to "Made in China" to "Made in China", is placed in front of a whole toy industry application problems.

Year of the Rabbit "Pong" rabbit, during the Spring Festival this year, with the rabbit toy doing my part to be related to the protagonist of the toy market, "Cacalia Lord", "Cacalia milk," "Rabbit doll" and other hot toys and rabbit-related, to the manufacturers with to unlimited business opportunities.

China is the world’s largest toy manufacturer and exporter of the world each year about 70% of toys are manufactured in our country. But at the same time, China’s toy enterprises, more than 70% is still in the incoming, the most low-end sample processing level of development, independent development and innovation, the insufficiency of mode of attachment style has seriously hampered the development of China’s toy industry. Difficulties facing the development, many toy companies are actively seeking a breakthrough.

Off the beaten track to build its own brand

Last September, "Carbon 2010 Pioneer List" awards ceremony at the Shanghai World Expo held in Grand Hall, Creative Design Jiangsu children magic card (hereinafter referred to as the Magic Card Tong Corporation) list. Multinationals than many award-winning, children’s magic card size and visibility is not prominent, but it is environmentally friendly paper toy industry in China pioneer and leader.

1, toy and product safety standards more stringent laws and regulations, the toy production costs, improve quality control, testing and certification costs increase and duplicate spending.

2, in addition to Europe and the United States by improving the legal and regulatory requirements set technical barriers to trade, some developing countries, through export quotas, import licenses, etc. set up trade barriers to restrict imports of Chinese toys.

3, from a macro trend, the long term China will continue to increase our labor costs, labor-intensive toy companies to bring great cost pressures.

4, toy design and toy quality control personnel severely restricted private ownership of enterprises to improve product quality and stability, independent R & D and innovation, thus affecting the effectiveness of the entire industry to raise the core of the pace of export business is the shortage of staff makes the toy business market promotion and marketing less effective.

5, urgent bottlenecks in the domestic market sales to break toys, toy companies can not passively wait for the market matures, the industry should work together to educate consumers and educational toys to promote their brands.

The future development of China’s toy industry presents five trends:

Based on the current status of the Chinese toy industry, toy industry from abroad hair coat process and related industries, China toy industry may be presented in the next five years, five trends: 1, low-profit industry into the era of more intense competition unemployed, toys Product updates will be faster and faster, toys, consumer cycle is becoming shorter and shorter; 2, the combined effect of the brand enhancement, policy resources, channel resources, social resources, and will continue to move closer to the big companies; 3, the toy business direction to the difference and professional development division of the minor; 4, the coexistence of a variety of commercial activities, and professional growth in sales will be off; 5 to animation as culture, science and technology as technical means to toy industry as a form of alliance will become an inevitable trend .