Animation toy market potential, but in the case of a large number of companies flocked to see who adapt to the faster, better, to come out on top, or only come to see other people eating meat, their soup of the situation.

In recent years, the animation industry as a new rapid development and growth of creative industries, the Government attaches great importance to and issued many preferential policies for laid fast track the development of animation industry also saw an opportunity to toy companies.

July 2010, the Ministry of Culture, Ministry of Finance, State Administration of Taxation jointly issued the three departments "cartoon enterprise management (Trial)" notice that the animation business by certified, you can enjoy a series of tax incentives. Benefit from this policy, the same year in September, the first unit of the Austrian Chinese animation cartoon fly successfully listed, in the small board just three months after the listing, the market value of the development to 6.93 billion yuan, purchase price of 22.92 yuan, the first day of opening to rose to 42 yuan. Government support policies first, followed by a successful model, two good news to the toy companies see hope, marriage has become a toy and animation companies to explore new business model breakthrough.

Animation film combined with the introduction of derivatives, toys, toys become a hot product and market development. Animation derivatives market in China, but the rise of the things the past two years, but with toys and cartoon film by the great commercial value of the growing emphasis on toy manufacturers, the market and profit opportunities hidden for many toy companies can not be tempted.

Animation toy market potential, but in the case of a large number of companies flocked to see who adapt to the faster, better, to come out on top, or only come to see other people eating meat, their soup of the situation.

At present, China’s animation market is derived from a variety of toys, dazzling animation, as long as television is staged in the mall can find anime related toys. And product updates extremely fast, often synchronized animation toys and animation film market, and some toys and even the first to launch animation. Therefore, to keep up with the rhythm of animation market, seize fleeting opportunities is the toy companies in the animation market, key to profitability.

Anime Toys short life cycle animation toy companies have been facing problems, all kinds of new toys update animation animation speed with toy manufacturer has a bit overwhelmed, to be non-stop development and production, for fear of late getting to be left behind. The core problem is that according to the needs of users continue to update products.

First, we must continue to investigate user needs in research and development and promotion should pay attention to details. First of all toy companies to do well into the animation market, market research, identified from the perspective of corporate strategy of cooperation with the animation program, a clear direction of product development, positioning, etc.; the cartoon image of a direct impact on whether the deeply rooted among the late popularity of animation derivatives , and therefore on the animation production, creative in-depth understanding of the need to have good ideas and the corresponding market planning and strict implementation, be possible to achieve the desired results.

Secondly, we must actively participate in animation research and development, to update the product. To keep up with cartoon animation toys footsteps of film and television, it is necessary from the animation of the creative stage to participate in the design of cartoon characters and cartoon characters at any time to update the development and changes in the design of toys. However, not all companies can make huge amounts of money developing its own cartoon, toy companies from the finance co-operation or the best source to find an entry point for joint development and licensing cartoon film derivatives market. Only the timely introduction of high consumer concern animation toys, cartoon toys can be heated from the homogenization of the competition win.