Original works need to be spread and traded. When the work into products, ideas into business opportunities, the original brand is a business. There are some original brand trend shops in Guangzhou, their owners are young, love, creative, ideal, these creative business into the original brand is flooding into our lives.
Text / Chen Jing Le Yaohui reporter in Guangzhou
When the same market goods can not meet their own special needs, "DIY" (I do it myself) ideas may arise spontaneously. Do what you need, do what you want, and do the unique and unique work on your own market, and become a higher level pursuit of diy.
In the South West of Guangzhou City, Qing Feng street, there is a company called "hi- Hi" original brand fashion store, hi have ideas, meaning there is a lot of ideas of the team, their ideas in a variety of ways to show here. The owner is a 80, the main shop to sell original brand of domestic designers, such as comics, illustration, photography modeling, model design; sometimes according to market demand and buy Taiwan, Hongkong and other places of the original brand. As people's quality of life and the increasing demand for DIY, their products are designed according to consumer needs. No matter what products can be branded with identity.
"Fire bear" sign shows youthful personality
Into the more than 20 square meters shop, the design of the shop is very personality, blow on the face is the trend and young breath, impressive is that cool fire bear cartoon image. The shopkeeper Liu Xiaojie told reporters that this is the treasure of the market town of fire bear (firepanda). It is understood that this "fire bear" backing is not small, the beginning of 2001 launch of the first generation of fire bear T-shirt, the enthusiastic response of the market; in 2002, the fire began to bear comic story writing, and serialized in dozens of fashion magazines in Hongkong and the mainland, even in the same year, the fire on the original vinyl doll bear won the Harajuku toy exhibition "best toy image" second; over the years has been the domestic "1626", "yoho! "" size "and so well-known fashion magazine blitz!
A charming, angry and righteous fire bear, a national treasure of anger, has the sense of justice, change and protection of the surrounding consciousness, and conveys the designers' understanding and expectation of youth culture. 1999 by beewong personally designed by a group of derivatives, its identity is difficult to rationalize the designer, comic writer, band team members, hand game, graffiti and environmental protection guards and other work since its creation works have been serialized in several fashion magazines and various design books. The fire bears represent a youthful anger, for those who cannot accept the fire, bear choose never compromise! The fire bear also accuses human beings of destroying the environment, and shows the slightest regret for the lost environment and culture! It relates to hobbies, music, comics, design, Vinyl Doll products, since 2002 the independent development become independent fashion brands, from simple T-shirt to the top, from the wallet to the backpack, eyes, accessories, painting and so on, the brand continues to expand in commodities.
Reporters look around for a week, the attitude of thousands of products are very attractive, each has its unique, you can carefully explore. Each product is the store owner's local inspiration and mood of the crystallization, there is no copy and imitation, no more batch production, only belong to your "original" (original)". If the look is "quality mutton slices" food was a very special notebook, see an appetite; fluorescent lovers become the favorite T-shirt lovers, according to mood changes to master optional collocation of expression T-shirt also greatly Metrosexual fashionista are favorable; a unique logo the glasses become popular store products, are exported to the United States; their design bags interspersed, very eye-catching. They want to put the brand into a symbol of young people in life. The bear's face was full of strange fire, a rebel, the book, they all have this bag, bear fire sign, their concept is: not to show the artist's mind, but do young people love.
Original brands take the middle and high grade route
Small shops, but a lot of goods. The most common is every kind of T-shirt, glasses, vinyl toys, bag, wallet, there is some small accessories, such as cover, rubber band, pen, necklace etc.. Of course, if you need what special items, the store can also be customized. Here, give them the pursuit of the ideal space. They each have their own work, that is to "feed the ideal" and do things.
"50 years ago, there would be no such situation, but now the creative subjects of the market are diversified, and with spontaneity, we can openly buy and sell our own ideas. Not only from the professional creative design came out, if you want to design your own brand, you can also. But you must love life more than love money, have "restless" nerve, some different taste, by people around to prove the grade has a certain driving force, at least not bad taste. After all, need to create new ideas, have the right brain thinking. Of course, also have a stable income support slowly approached the ideal process. Choose to impress others, we must first love yourself." Is learning design background, says Ms. liu.
Because it is original, the price is not expensive. Like a T-shirt, glasses, are generally in the 150 yuan, expensive up to 700 yuan ~800 yuan. And purses and other small objects