The morning of April 8, Shanghai Disneyland under construction, not difficult to imagine that when people walk into this in 5 years as China’s first, world’s first 6 months, with a total investment of 24.48 billion yuan, covers an area of 3.9 square kilometers Disneyland, the mood must be pleasantly surprised. Because Mickey Mouse, Dumbo, The Lion King ... ... The past can only be seen on the screen, or even abroad to Hong Kong to reach out and touch the cartoon character, has come to us, pat us on the shoulder. With whom we shook hands, embraced, not only for the feelings of each other, but also in the exchange of needed goods.
"Can you resist the temptation of Disneyland?" Studying English at Hangzhou Normal University Liu sound professional when asked in an interview.
A bedroom, 4 girls. Shanghai Disney to work on that news, they are to separately open Google and Baidu, check how their own car, to get on the Chuansha town.
"In fact, not trouble," Liu tone with your fingers paddling on the computer screen, "high-speed railway to Shanghai to sit, sit subway to People’s Square, then change to Line 2, it seems to be there." She was saying that remarks do not know when, Shanghai has to be 11 in the rail transit line, the new Disney line. Starting Luoshan station, the end of Disney, length of 9.2 km.
"Go to Hong Kong than easy, the costs are cost-effective." Liu tone and her classmates had planned to travel together for 5 years, to see the inherent charm of the Chinese elements of what Disneyland geometry.
Just as suddenly, such as spring night, the news about the Disney Shanghai within a few days to attract the attention of the student population, leaving the youth was obsessed with these cartoon characters, adults, parents have been excited. After all, without the inconvenience of long-distance travel, there is no visa trouble, not far from home can be a circle in the childhood dreams, spend a perfect weekend. Dream finally come true.
"Walt Disney’s dream was advocated ’all over the world people of all ages to create happiness and joy’." Reporter saw Song Jianming, vice president of China Academy of Art when he just returned from Paris back to Hangzhou.
"Just went to Disneyland Paris, not only large area, recreational facilities and more, there are many five-star hotels, you may want to stay long." He said, "Disneyland attraction for tourists , depending on the precipitation of the Disney brand 80 years come, you see the park now has integrated the film, derivatives, theme parks and adventure games, links, people this way, Chinese people really need such entertainment. "
"I want people around the park and where to accept this form of entertainment, park more or less close to the local characteristics." Song Jianming recalled to reporters in his last few years have traveled the world’s leading Disneyland "For example, there are many Japanese Tokyo Disney cartoon characters, as well as development of Japan itself out of the ’electronic audio-video action device’, allowing even the Park 2000 people and animals all vivid; Hong Kong Disneyland is in California Disto Nigeria modeled designed in line with the characteristics of Hong Kong, Shanghai Disneyland will have heard of Chinese elements. "
Disney officials announced earlier in the design details, the reporter learned that a Shanghai Disneyland will allow park visitors, there will be exposure to the feeling of old Shanghai, the park will add a cartoon character costume elements, each a park has the "American Road" in Disneyland in Shanghai were converted into 50,000 square meters of lawn, park will be embedded within the Chinese food section.
It appears that the design process of Disneyland itself and the local cultural integration process. Some experts have suggested this: "characteristics of Chinese culture should be integrated into, and even can be called ’Disney Oriental Paradise’."
Disney theme park off Shanghai, directly or indirectly driven up to hundreds of industry, cultural industry is driven by the top three of the industry. Performing Arts of the Yangtze River Delta Shanghai Disney, animation and other industries, driven by a clear, while tens of thousands of jobs would be created directly or indirectly. Disney President and CEO Robert Iger said that we are all cast and crew hired, to provide exciting performances for tourists.
The end of April this year, the Seventh China International Cartoon and Animation Festival will be kicked off in Hangzhou. Animation is committed to building the city of Hangzhou, with a previous Sixth International Animation Festival, and the animation industry among the nation’s position in the country’s influence is growing.
However, Hangzhou will be in the next encounter a strong opponent. "Disney park opened in Shanghai will have a possibility that adults and children ran to see Disneyland, no one would go to Riverside view animation festival." Professor of Chinese at Zhejiang University, built in the interview panel, told reporters "This is not alarmist, because popularity is to determine the development of animation industry, the ability to obtain one of the factors."
In fact, Disney early. In 1986, the cartoon "Mickey Mouse and Donald Duck," began to broadcast in China, along with millions of Chinese children through childhood. Since then, frequent movie, Disney products, 600 stores, Disney early in the hearts of Chinese children has taken root, open up its development of moist soil.
"Disney’s culture has been formed, and they have deep in the animation industry on the accumulation of Zhejiang animation is now in early stages of development, the gap between them and Disney in a short time can not be closer to." disk built analyzed, most of the enterprises in Zhejiang animation was "low, small, scattered" pattern, many companies do not have sources of funds, the industry had to rely on government support funds; and small businesses have to do the whole big idea often in the creative and design aspects of the early industry get together, diluting the overall strength, which can not be rapid development.
"Zhejiang’s major animation companies is not much, after 5 years they will start a skirmish and Shanghai Disneyland." Panel built for this worry.
Challenge is like silent come. Only, opportunities and challenges are often a contradiction of the brothers, to see animation can be found in Gate of Zhejiang.
So, may wish to listen to while Xiao Lin, deputy director of Shanghai Municipal Development and Reform Commission data provided by: Shanghai Disneyland will be able to enhance the cultural industry in Shanghai and the Yangtze River Delta up to 2.16 percentage points. Meanwhile, Disney may also wish to look at a sample of this is worth learning. Disney’s industrial composition from the pie chart is not difficult to see that only Disney theme park to attract popular part of the cultural and creative industries in its chain, just take a very small piece. Disney is more use of film, animation and other products, to fullness of his own cultural and creative industry chain. Vital where the answer is obvious.
"Can the introduction of a number of guiding policy to allow some small animation companies consolidated into a few large enterprises, and then combined with other small business package together?" Has always been concerned about the animation industry in Zhejiang Publishing United Group Director of External Cooperation Kongze Wu explained to reporters His answer, "In addition, we can change the animation works such as talk about the content of Chinese mythology, to do more close to real life works? like" Shrek "has many modern elements, is easy to resonate with the audience . "
An indisputable reality is that the anime audience nowadays aesthetic capabilities far beyond the creator of animation. To adapt to audience tastes, became the target of Zhejiang animation.
"" Qin Shiming Month "is a good brand, it will have a million of each set of hits, nearly 100 million more ’Qin fans’." Plate construction that will Zhejiang Shanghai Disneyland Forced mechanism generated animation, but also the Yangtze River Delta area in the animation to create a strong atmosphere, Zhejiang can benefit from, accelerate the improvement of animation base, the industrial park’s features.
Chen Yuliang, general manager of Shanghai Zhongnan Group values the occasion of Walt Disney started to tell reporters that in 2013, the Group invested in Shenyang Qipanshan "cartoon Paradise" will be officially open, count the previous eco-creative White Horse Lake in Hangzhou city, and another 8 upcoming animation created in the country theme park, South Africa Group from his "Oriental Disney" dream a step closer.
Matching, as well as domestic everywhere all of the Happy Valley theme park series, the upcoming construction of the cartoon theme park in Hangzhou, coupled with the most heavyweight started in Shanghai Disneyland, the theme of which means that the domestic animation the history of the construction of the park reached its peak.
"We are the number of types of Animation theme park has been up to more than 2,000, but no one can be comparable to Disneyland." Shanghai tourist attractions program independent producers Liu Yunping slightly regret.
He believes that the existing domestic amusement park project, and Disney is the closest type of product series of OCT’s Happy Valley. But only from the creative planning this perspective, Happy Valley has not exceeded the time Disneyland opened in 1955, levels.
"Imitation of the domestic animation in the United States, Japan, South Korea, as a basis for the domestic animation is the same in imitation of the theme park, did not grasp the basis of the domestic and the Disney theme park, how could flush?" Song Jianming said "The Shanghai Disneyland will be moved to complete the door, in the construction process can create many learning opportunities, one of the most critical part is to learn marketing the park."
Well, is not as long as the successful replication of the Shanghai Disneyland, a key step in, supplemented by formal imitation of the Yangtze River Delta area will be able to launch a shoulder compared with the Walt Disney theme park brand?
"Not so easy, you see, my daughter will know she likes to play with Barbie dolls and asked which cartoon characters she knew, she mouth will say, ’The Lion King, Winnie the Pooh’ and so on, and then say some Japanese cartoon characters, cartoon characters in China, she knew not many. "Song Jianming that today’s children and said in Chinese culture, they tend to produce a" thrust upon "the feeling that this and the kids on TV front of overjoyed smile watching cartoons when the United States, the state vary widely.
"The next generation has to cultivate the habit, although we have a famous cartoon characters ’Pleasant’, but to establish a Chinese-style of ’Disneyland’, the difficulty is not small." Built on this disc quite agree.
Shanghai Academy of Social Sciences Research Centre of cultural industries also feel Hua Jian, "China does not lack good cultural industries, such as the Goat and Big Big Wolf, Happy Valley, etc., and Disney has a ring in a particular industry similar places, but they lack is a systematic mechanism. "
The direction of forward seems to have taken shape. But back to the "Disney effect us, or are we influenced Disney," this issue, now, too early, only to wait wait and see.