In the debt crisis of the impact of, our country the toy industry is through the expanded industry, and to increase the culture content, the tentacles and open up the domestic market means the transformation and upgrading of self-help, have put a new face on industry. This is a reporter 15, held in guangzhou, "toy industry situation TongBaoHui news" of the learned.
According to statistics, in 2011 China toys exported 24.7838 billion us dollars, up 17.57%. However, guangdong toy association executive vice-president LiZhuoMing analysis, last year China toy export amount of growth are the main reasons why products price rises, in fact, a significant portion of the products in the export quantity in the downturn.
The main reason is that behind, the European debt crisis spreading toy consumption caused by sluggish. Worse, the eu launched last year "history’s most severe toy safety standards", companies are forced to greatly increase detect cost products, bring sales decline. To accounts for the toy exports seventy percent of guangdong, for example, in 2011 the guangdong toy export Italian just $207 million, down 8.57%; Spain $170 million, a drop of 0.41%; Portugal $011 million, down 14.8%.
From business to realize, face the rise in the cost of domestic and foreign demand fluctuation situation, toy enterprise are "three road into", and strive to break through the industry fronts, open up new development space.
Foreign toy industry experience, some enterprise from toys extends to the cartoon, the infant child products, to expand more wide field. Mr Fly anime (002292, shares it) performance bulletin showed that in 2011, the company realized business revenue of RMB 1.056 billion yuan, up 17.02%, income growth are the main reasons why anime, film and television, cartoon toys business steady growth, and on the basis of infant toys and the infant child cotton product made a fast growth.
To change the present situation of the product low profits, many toys from "sell products" enterprise to "sell culture" upgrade. Zhejiang and believe the toy of President of limited company of HeBin is introduced, the company through children’s education and the ministry of education, the zhejiang province magazine cooperation and the successful development of "card bei garden" series products will create animation teaching AIDS issue and toy development, production, sales together, from "sell toys" to "sell culture creativity" transformation.
Guangdong toy association executive vice-president LiZhuoMing said, with the toy industry transformation and upgrading of progressing, the labor-intensive industries of old outlook would change. In fact, the toy industry not only has the low energy and high added value, and is a cultural and creative industries, once the European debt crisis tend to be clear, the United States economic recovery, is still bright prospects.