Russia’s economy and lifestyle website April 27 report, "Child World"group of companies, general manager of Georgi Bhattacharjee • Kravchenko children in 2010 evaluation of developments in the commodity sector is the growth of commodity markets in 2010 children, 13% .

Experts point out that Russia’s rapid development of children’s commodity market, and has great potential for further growth. Still lower than that of Russia and Eastern Europe and Western European countries per capita consumption expenditure can prove the prospects for this market.

According to "Children’s World " to evaluate the 2010 trade volume reached 376 billion rubles in the commodity market to children, 79% of organized retail, but its degree of integration is very low. 4 large businesses account for 40% of sales, of which, "Children’s World, " 21.5% "healthy baby"accounted for 6.9% of the share of "child" 6.9% "boat"accounted for 4.6%.

Children Goods Industry Federation president, according to forecasts, children goods market is expected to overcome the crisis in 2011. Toy sales may grow 25%. Of course, get higher profits, most of them are foreign manufacturers. In the Russian shops, nearly two-thirds of children are made in China goods. Another 22% of the children of goods imported from Europe, while Russian manufacturers accounted for only 12%. Even the domestic franchise stores do not want to develop products for children. Mainly because most of the low quality of Russian products, a single species, backward production technology.

Smooth realization of the technological breakthroughs of the Russian company, for less well known products on the market, development is limited. Experts believe that the way to solve this problem is to create a children’s goods in the Russian industrial exhibition venue, which will help to promote domestic and foreign markets, the Russian brand.